Grey Group Singapore to lead Generali branding account after AMEA win

Grey Group Asia Middle East and Africa has won the regional branding account with Italian insurer Generali.

Managed out of Singapore, the account will cover Indonesia, and Vietnam, with plans to further expand it into China, Hong Kong, India, Thailand and Malaysia.

According to a statement from Grey, the scope of work will include creating a “comprehensive communications platform to support Generali’s growth across the region”.

The contract will last for one year. Mumbrella understands that Phibious and TBWA also competed for the account.

Neil Gardner, chief customer officer, Generali Group said: “We’re delighted to be working with Grey on this brand assignment for Generali. Their winning pitch idea showed a true understanding of our Italian roots and how this heritage can be used to drive differentiation in the marketplace.”

“As one of Italy’s most iconic and well-respected brands, Generali has a heritage all companies strive for. At Grey, we are committed to delivering the best solutions for our clients and I am personally excited at the prospect of growing their presence across the region”, commented Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa.

“Generali is one of the world’s largest insurance companies and one of Italy’s most iconic service brands. To take the brand and make it meaningful for an audience in South East Asia is a challenge we were excited about right from the word go. We’re thoroughly looking forward to working with Neil and the team around the region”, added Andrew Boatman, vice-president & group account director, Grey Group Singapore.


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