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IAB opens new office after partnering with Digital Marketing Association of Hong Kong

The Interactive Advertising Bureau is coming to Hong Kong after granting a licence to the Digital Marketing Association of Hong Kong.

Known as the IAB Hong Kong powered by HKDMA, the new branch is being led by marketing veteran Cecilia Chan and has comScore, Facebook, Google, Next Digital, Oath, Pixels and South China Morning Post as its founding member organisations.

HKDMA is the 46th IAB licensee globally and the sixth in Asia-Pacific. The others include: Australia, China, New Zealand Singapore and Japan.

“This is an important milestone for the Hong Kong digital marketing industry and enables us all to elevate our industry to global standards and move it forward as digital becomes the largest advertising medium in the city,” said Chan, HKDMA’s executive director.

“In addition, we can learn from best practices from global IAB chapters and leverage IAB resources to grow the interactive advertising sector in Hong Kong, facilitate training courses and certification and help recruit talent to the industry. We also look forward to helping our members and the digital marketing ecosystem in Hong Kong exchange best practices and ideas amongst ourselves and with other IABs around the world.”

“With digital advertising revenues expected to surpass $1 billion in 2018, Hong Kong represents an important growth market for the global digital advertising industry,” added Dave Grimaldi, executive vice president, public policy, IAB.

“As a new member of the IAB global network, we welcome the opportunity to greatly strengthen our collaboration with HKDMA to help promote the growth of our industry in Hong Kong and beyond.”

Founded in October 2016, HKDMA represents more than 80 members, comprised of agencies, exchanges, technology providers, platforms, media companies, and brands—all of which will now also become members of IAB HK.

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