Leo Burnett wins Abbott China’s milk powder account

Abbott China has appointed Leo Burnett Shanghai as its creative agency for 2018 following a pitch held at the end of last year.

The agency will be tasked with developing integrated communication strategies and creative campaigns for Abbott’s infant milk power brands.

The announcement:

The business scope covered by the pitch included the four major infant milk powder brands that Abbott is selling in the China market: Eleva菁智, Similac亲体, TotalComfort亲护and PediaSure小安素. Abbott is aiming to raise brand awareness and the reputation of its infant milk brands among Chinese consumers.

Anita Ching,Head of Marketing Pediatric, Abbott Nutrition China said: “We were impressed by the capability that the Leo Burnett team demonstrated during the pitch. Their sharp insights into the market, solid communication strategies, and integrated creative solutions make them a reliable partner for us. By working hand in hand with Leo Burnett, I believe Abbott will engage with more Chinese consumers in an even better way, to fulfill our pursuit of helping people achieve their best health at every life stage.”

Angie Wong, the Managing Director of Leo Burnett Shanghai said: “We are thrilled to start 2018 working with Abbott China. As more and more millennials become young mothers in China, our creative solutions, based on the HumanKind philosophy, will be increasingly presented to them through their preferred channels, whether that is digital or social media. I believe this will build up effective dialogues between them and the Abbott brand, and together we will push the Abbott brands to even higher levels in the infant milk powder category.”

Source: Leo Burnett



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