Music streaming service Deezer moves into Singapore with Singtel deal

Paris-based music streaming service Deezer is making its platform available in Singapore through a partnership with the telco Singtel.

The move comes a week after the company made a similar move into Indonesia by teaming up with Hutchison 3.

The platform will be available to Singtel Music customers at a cost of S$7.90 per month for the ad-free ‘premium service’.  Non-customers can meanwhile download the app from the Apple and Android app stores.

Deezer claims to offer 53 million songs and 40,000 pieces of audio content, touting its ‘Flowfeature – “a personal soundtrack that intuitively knows everything you want to hear” – as its signature selling point.

In a bid to curry favour with Singapore’s football fans, Deezer said it will a bespoke ‘Football Channel,’ that gives users access to playlists from Manchester United and FC Barcelona footballers.

In Singapore, Deezer will compete with Swedish music streaming giant Spotify, which like Deezer operates on an ad-server basis unless listeners pay for a monthly subscription. Both platforms will be subject to the government’s recent Budget changes, which will see a goods and services tax added onto foreign digital companies by 2020.

Deezer vice president APAC Daud Aditirto said: “Our partnership with Singtel Music not only strengthens our position in the streaming space in Singapore but, through diverse content and multiple price points, it opens up the opportunity for a wider range of users to access music that is both relevant and affordable.

“Singtel Music has a very loyal user base and a strong platform and offering and we are thrilled to be working with them moving forward.”


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