The New York Times hires Glo Media for China advertising

The New York Times Company has appointed Glo Media Limited, a subsidiary of Hong Kong-based digital marketing agency Guru Online, to oversee its advertising business in China.

The move signals another major attempt by the media giant to increase its presence in Asia. Last year, The New York Times opened its content marketing agency T Brand Studio in Hong Kong and created a new commercial office in Singapore.

The announcement:

As part of The Times Company’s continued expansion efforts of its ad and marketing solutions in the region, Glo Media will fulfill the company’s need for a robust sales representative in the rapidly evolving market. The agency will focus on print, digital, branded content and programmatic buying.  

Glo Media will be overseen by Alice So, regional advertising manager, Asia Pacific, and will work closely with The Times’s in-house sales team based in Hong Kong.  

“We are seeing a growing trend of local Chinese companies making major investments overseas,” said Tom Armstrong, vice president, advertising, Asia Pacific. “As the needs of the brands we work with in the region expand globally, we need a sales team that can maximize their impact in international markets, but also understand the uniquely dynamic characteristics of the Chinese market. Glo Media fulfills this need with a team that can think globally, but act locally with offices in Beijing, Shanghai, Guangzhou and Nanjing.”

Source: The New York Times


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