OMG APAC platforms CEO Lee Smith leaves after almost 10 years

One of Omnicom Media Group Asia-Pacific’s longest-serving digital figures is to leave the company to start his own venture.

Smith: ‘This is the opportunity for me to break out on my own’

Lee Smith, who has worked for the media holding group in both Canada and Singapore since 2003, has stepped down as chief executive officer for platforms.

After working at OMD Toronto for five years, Smith moved to Singapore in 2009 where he spearheaded the media group’s digital division.

During his tenure, the holding company launched Airwave Mobile, Resolution Media, Accuen – now OMG programmatic – and most recently, Annalect across APAC.

Further details about his new gig were not disclosed. In a statement to Mumbrella, he said: “I’m off – but with the support of the leadership team in APAC. We’ve been working on an agreeable exit together that ensures continuity for the business as well as the opportunity for me to break out on my own.”

To coincide with his departure, the company has promoted Mark Halliday to CEO of performance. Mumbrella understands his role will be an “evolution” of that held by Smith rather than a direct replacement.

Mark Halliday

“Mark Halliday will be taking on a new leadership role that will further strengthen our important performance offering in the region,” said Cheuk Chiang, CEO of OMG APAC.

“He has been managing director of OMG programmatic for the past two years and joined the APAC team early in 2013 as head of mobile. He is well respected amongst our clients, teams and the industry and is perfectly credentialed to lead and grow our performance capabilities.”

On Smith he added: “Lee is returning to his entrepreneurial roots. We wish him well and cannot thank him enough for the capabilities he has ignited across our agencies in the region over the last 10 years.”

Smith’s departure is the second senior leadership exit witnessed at OMG this year. In January, PHD APAC CEO Susana Tsui announced she was leaving to lead Dentsu Aegis Network in China.

Her replacement has still to be confirmed.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing