Outbrain plots Asia expansion with new MD appointment

Content discovery platform Outbrain has appointed Andrew Burke as managing director for Asia-Pacific.

His appointment follows the recent departures of commercial director Fionn Hyndman, who left the company in January after just over one year, and brand agency head Jonathan Pacey, who left in December.

The announcement: 

 Burke joins Outbrain from Sensis, where he managed both the Yellow Pages Digital business and Agency Found.

He will lead Outbrain’s operations in the region and be responsible for driving the company’s relationships with publishers, agencies and brands.

This appointment comes at the back of Ayal Steiner’s promotion into a newly created role as Vice President, International Revenue. 

Steiner will continue to report to Eytan Galai, Managing Director, International. In his new role, Steiner will be responsible for driving the revenue and distribution growth in Asia, Europe, EEMEA and South America.

Burke said; “I am excited to be taking on this new challenge and I believe Outbrain has only scratched the surface of Discovery and Native with their potential to transform how brands connect with their audiences online.” He added: “After watching Outbrain’s growth in APAC, I knew it was the right time to join and help contribute to advancing discovery and native advertising for brands to engage with consumers at scale.”

Steiner added; “I am extremely proud of the progress we made in bringing Discovery to APAC. We have a strong team across the region and Andrew is a great leader to write the next chapter for Outbrain APAC. I am very excited to have the opportunity to work across Outbrain International markets.”

Outbrain recently closed a record year in Asia Pacific which included expansion into several new markets in Southeast Asia – including China, Taiwan, Indonesia and Thailand. Further regional expansion is slated for 2018.

Source: Outbrain


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