Redhill wins global PR mandate for start-up ‘stock exchange’ Funderbeam

Singaporean independent agency Redhill Communications has won the global public relations account for Funderbeam, a blockchain-based ‘stock exchange’ for start-ups to access funding.

The agency will be tasked with expanding the Estonian company’s presence in Asia-Pacific, as well as handling its PR activities in the region and Europe.

The account will be led from Singapore, with additional support from Redhill’s recently-opened office in Berlin.

Headed by Kaidi Ruusalepp, the former chief executive officer of the Nasdaq Tallinn stock exchange, Funderbeam claims to use blockchain technology to allow venture capitalists and angel investors buy and sell shares in start-ups.

The company has raised more than US$7 million in funding so far from investors including  Mistletoe Inc, Thomson Reuters, and IQ Capital. Notable investors also include Skype co-founder Jaan Tallinn and David Braben, the CEO and Founder of Frontier Developments.

“The APAC region is more than a critical component of our growth strategy, it has the potential to become our global hub for trading,” said Ruusalepp.

“In the coming months we will be planting seeds and growing roots in the region to build and nurture relationships. A large part of succeeding will rely on clearly communicating our vision and values. In Redhill we found an agency who understands our vision and shares our values.”

Founded by Surekha Yadav and Jacob Puthenparambil three and half years ago, Redhill now has bases in 13 cities across the world, including two in the United States. and 10 across Asia.

The agency, which specialises in VC and start-up firms,  was recently named APAC New Agency of the Year by The Holmes Report.

Speaking in a recent interview with Mumbrella, Puthenparambil shared the agency’s hopes of becoming the “first global PR agency from Asia”, and suggested Redhill may merge with or acquire another agency in the near-future. 

Discussing the new win, he added: “From the first time we heard about Funderbeam, we wanted to be a part of it. We truly believe they are going to revolutionise growth investments as the only ones to offer liquidity through their blockchain based trading platform.”


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