Samsung tells story of Malaysia’s first national figure skater Julian Yee

Samsung has released a poignant new film in the lead-up to this year’s Olympic Winter Games PyeongChang.

As part of its ‘Do What You Can’t’ campaign, the South Korean electronics powerhouse has released a two-minute video for Malaysian audiences telling the story of one of the country’s national heroes: figure skater Julian Yee.

Named ‘Julian and His Magical Skates’, the 2D animation tells the life story of Yee, Malaysia’s first Winter Olympian, who will be competing in the upcoming games.

Created by Ensemble, IPG Mediabrands Malaysia’s creative house, the film’s illustrations were done on a Samsung Galaxy Note8, the agency said in a statement.

The agency collaborated with MFX, a post production studio that specialises in animation, to watch Yee’s style of skating and then replicate it in hand-drawn artwork over a period of a month.

Samsung Malaysia chief marketing officer Elaine Soh said: “This was a culmination of lots of people coming together to do what they thought they couldn’t, which truly embodies the spirit of the ‘Do What You Can’t’ campaign, to defy barriers and achieve the impossible.

“Samsung stops at nothing to create innovative technologies so that people can do impossible things. We are proud to support Julian, whose personal story serves as inspiration to us all; and we are inspired with the work of Ensemble who has managed to weave this magical story so beautifully and seamlessly with the use of innovative technology.”

Ensemble ECD Chan Woei Hern said: “When we heard the story of Julian, it really captured our hearts, and revealed the essence of Samsung’s ‘Do What You Can’t’ campaign. The team set ourselves the task of imagining how we could tell his story, and that story literally came to life on the Galaxy Note8 as a canvas. That’s the magic of technology at work.”


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