Snapcart opens base in Singapore led by ex-Kantar boss Soon Lee Lim

Following a US$10 million Series A funding round, Indonesia-founded analytics start-up Snapcart is expanding into Singapore.  

The new office will be led by chief revenue officer Soon Lee Lim, the former Indonesia country head and managing director for Kanter.

The announcement: 

“Starting February 2018, shoppers will be able to download the Snapcart app on both IOS and Android, while consumer brands will be able to access the company’s data-driven shopper and consumer insights. Snapcart is already active in Indonesia and the Philippines, with over one million downloads globally since its launch in 2015.

Unlike time-consuming traditional survey methods, Snapcart collect purchase data and gives shoppers cashback for scanning their receipts. These receipts are then processed and analyzed by its proprietary technology, AI-based Optical Character Recognition, to provide real-time analytics to clients and partners.

Strengthening its already formidable industry credentials, Snapcart also announced the appointment of Ms. Soon Lee Lim as Chief Revenue Officer for Asia-Pacific, Mr. Eko Wicaksono as Country Sales & Operations Director for Indonesia and Mr. Raymond Ajon as Country Sales & Operations Director for Philippines.

Soon Lee was formerly Country Head for Kantar Worldpanel Indonesia and Head of Indonesia & Malaysia for YouGov while Mr. Wicaksono and Mr. Ajon were from ABN Impact and Nielsen respectively. Together, the three have more than 50 years of experience in consumer research.

Soon Lee said:  “I am truly excited about Snapcart’s potential to deliver data-driven insights into consumer behaviour. In a highly developed market like Singapore, which has savvy and advanced shoppers, I am confident that our product can give customers real value. We are on the front lines of innovation and aim to push the digital frontiers in pursuit of new market opportunities.”

Source: Snapcart


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