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Epic PR relocates from Singapore to Melbourne

Communications and public relations agency Epic Public Relations has relocated from its home-base of Singapore to Melbourne.

Mylinh Lee is moving Epic PR to Australia to be closer to family 

Australia-born founder Mylinh Lee, the former head media relations and corporate affairs at Levi Strauss & Co Asia Pacific, said she moved the business to spend more time with family.

During its six years of operation in Singapore, the agency worked with brands including Yahoo, Tiger Beer, Pfizer, Cointreau and F1’s Amber Lounge.

When asked about what the relocation would mean for the Singapore office’s staff, Lee said: “At our peak we had up to 8 staff. As soon as news of the relocation was shared with our team and clients, some left by natural attrition over the course of the transition and some we were able to help refer or place at PR agencies and companies who have been great collaborators with Epic PR. It was very important to me that we looked after our staff to make sure they have jobs in Singapore, even after the company has moved to Melbourne.

“As such, no lay offs as such as we gave the team lots of notice and I was happy to see them move on taking their key learnings and achievements from Epic into their new roles.

“We are still in touch with the Singapore and Hong Kong markets and I anticipate future work will come from former clients based there as they take up bigger Asia Pacific roles that includes Australia and New Zealand.”

She added: “For former staff who have valid working visas to work in Australia, they are welcome to apply for roles with us in Melbourne as we grow. In fact, I am in touch with a former staff now who has moved to Melbourne.”

As part of the relocation, Lee flagged that the company had signed a joint venture with an Asia Pacific company in the fintech space.

Lee said she was “eternally grateful” for the opportunities she had in Asia.

“Working in Hong Kong and Singapore that are gateway cities to the vibrant Asia region for media and global businesses in the past 20 years has been both a privilege and an honour from a professional and personal point of view.”

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