FYI

Foodpanda appoints Anshul Khandelwal as head of marketing for India

Asian food delivery company Foodpanda has appointed Anshul Khandelwal as its new head of marketing.

Khandelwal has previously led marketing for Bluestone, Little Black Book and UpGrad.

The announcement:

Anshul comes with close to a decade of varied experience- experimenting and treading a fine-balance between traditional and modern-day marketing campaigns across several sectors such as e-commerce, education and healthcare. In his previous stints, Anshul has led the brand strategy & positioning and customer acquisition in addition to leading innovations across online marketing, creative development and brand activation.

Regarding the appointment, Pranay Jivrajka, CEO, Foodpanda India, said, “While building a robust product and delivery network lies at the centre of our business; it is equally essential to connect with all our stakeholders- restaurants, riders and end consumers through strategically streamlined brand initiatives. With Anshul coming on board, we intend to leverage his varied experience in offline and online mediums to scale Foodpanda’s marketing efforts nationally.”

Anshul Khandelwal, Head of Marketing, Foodpanda said, “It is an exciting time to be a part of the journey that Foodpanda has embarked on. Food as a category gives us several avenues to experiment with. While our focus will be to connect directly with our end consumers, efforts will also be aligned to effectively create mutually beneficial touchpoints for all the other stakeholders involved.

Source: Foodpanda

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