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Grey Singapore adds ECD Carles Puig to creative leadership

Grey Group Singapore has appointed a new executive creative director in the form of Carles Puig.

Originally from Barcelona, Puig was previously acted as general creative director at Grey Chile, and Grey Peru, leading brands such as Coca-Cola, Miller Draft, Audi, Pfizer and Sky Airlines.

He will report to Tim Cheng, the recently appointed chief creative officer of Grey Group Singapore.

The changes to Grey Singapore’s creative leadership come more than a year after Ali Shabaz, the creative chief behind the fake I Sea app, was moved to the agency’s Dubai office. 

In a press statement from Grey, the agency plugged the raft of awards garnered by Puig over recent years, saying: “Over the course of his career, Carles’ work has won over 90 awards across several advertising festivals, including Cannes and The One Show.

“Passionate about creative initiatives that make a difference, he is a member of the Global Creative Council at Grey, and has participated on the jury panels of numerous award shows including: The One Show, London International Awards, New York Festival, Fiap, and El Ojo de Iberoamérica.”

Puig, who has also worked at sister WPP agencies J. Walter Thompson and Y&R in Spain, said: “The region obviously has a lot of creative stimulus to offer in terms of culture and innovation, and I am excited to both offer my expertise, and learn from my new colleagues.”

Cheng added: “Carles’ adventures have taken him halfway around the world, and his work has made a difference wherever he has set foot. Bold and innovative, he adds an international perspective and dimension to creativity.”

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