Grey Singapore adds ECD Carles Puig to creative leadership
Grey Group Singapore has appointed a new executive creative director in the form of Carles Puig.
Originally from Barcelona, Puig was previously acted as general creative director at Grey Chile, and Grey Peru, leading brands such as Coca-Cola, Miller Draft, Audi, Pfizer and Sky Airlines.
He will report to Tim Cheng, the recently appointed chief creative officer of Grey Group Singapore.
The changes to Grey Singapore’s creative leadership come more than a year after Ali Shabaz, the creative chief behind the fake I Sea app, was moved to the agency’s Dubai office.
In a press statement from Grey, the agency plugged the raft of awards garnered by Puig over recent years, saying: “Over the course of his career, Carles’ work has won over 90 awards across several advertising festivals, including Cannes and The One Show.
“Passionate about creative initiatives that make a difference, he is a member of the Global Creative Council at Grey, and has participated on the jury panels of numerous award shows including: The One Show, London International Awards, New York Festival, Fiap, and El Ojo de Iberoamérica.”
Puig, who has also worked at sister WPP agencies J. Walter Thompson and Y&R in Spain, said: “The region obviously has a lot of creative stimulus to offer in terms of culture and innovation, and I am excited to both offer my expertise, and learn from my new colleagues.”
Cheng added: “Carles’ adventures have taken him halfway around the world, and his work has made a difference wherever he has set foot. Bold and innovative, he adds an international perspective and dimension to creativity.”
Eleanor Dickinson is the editor of Mumbrella Asia. Eleanor joined the Asia platform from Dubai, where she acted as senior reporter for Campaign Middle East.
What’s with the rash of mismatched [Edited under Mumbrella’s community standards] hires in Singapore, just because they come cheap? This guy. Then some Versalto. Before that a Broaga from Mullen, was it? None of them seem to find their feet, churning out largely colourless fare. No hope Nirvik isn’t losing the plot.
ReplyLove the veiled racism.
ReplyAnd a website that condones it.
Congratulations to both.
Ok..so maybe he shouldn’t have labelled his nic as hisPANIC…but it is the truth. Grey is in a s**tfest now. Ali off to the graveyard of passe creatives hasbeens, Singapore getting in ECDs that know nothing about the markets here. Recipe for disaster and all [Edited under Mumbrella’s community guidelines] WPP having a bad year? I wonder why……..Sir Marty should REALLY wake up and realise the buffoons he’s hired.
ReplyYou appear to be very insecure
What are you doing to get hired and change the make up of local ECDs?
ReplyWas this job posted on the MOM job bank?
ReplyOr else no Employment Pass would be issued.
It’s not just the nic he picked (which is very racist).
It’s the suggestion that foreigners can’t perform properly in this country. Something that you reiterate in your own comment.
While you may not agree with Grey’s leadership choices, the suggestion that an ECD or for that matter, any creative that is not from the region cannot do a proper job just because of his or her nationality, is a form of racism.
It’s not about Ali, WPP or Grey. It’s racism. And to read comments like these in a country that is so plural, mixed and one that celebrates so many different cultures is baffling.
You may think that you are not racist and that there’s no racism in your comment, but read it again and if you can’t find the racism there, then there lies the problem. One of the worst ways that racism manifests itself is this one. The kind that is never acknowledged because the person who behaves as such doesn’t see what he or she is doing or saying is wrong.
And yes, it is very convenient for a website to keep publishing comments like this for hits. Wherever they come from.
And it is not the best way to welcome someone like Carles Puig, who has chosen this place to call his new home.
So instead of pre-judging someone purely based on his/her nationality, understand that it is through comments like yours and the one that came before, that prejudice is born.
Creativity thrives in melting pots.
And trust me, if there is anything that goes against everything I believe, is feeding trolls and giving a site that peddles clickbait as editorial any more validity than it deserves. But here we are.
ReplyCasual racism continues to thrive in Singapore. Hell, if a man similar to Donald Trump would run for office in the country, he would win by a mile. The difference between racism in the US vs in SG however is that in the former, it exists among the uneducated, while in the latter, it infects even those among the “intellectual” or “educated” classes.
ReplySuch small insignificant agency, stripped of nearly al its clients needs a Singapore CCO and a Singapore ECD????!!!
ReplyIts like someone with no money in the wallet but want to carry branded goods to show. u know?
ReplySad the way they didn’t consider Guan, Edmund Choe or Juggi for this role. They’re all desperately in need of jobs and would have understood this market better.
ReplyMarty’s long-term bonus is down more than 75% to 10 million pounds.
So we have an aged finance guy whose net worth sucks compared to a younger and more highly-paid non-financial visionary like Elon Musk, who could earn up to $55.8 billion in stock and awards.
Musk is on the verge of becoming the world’s richest person, by solely focusing on the betterment of humanity, regardless of the bottom line.
As an adman, Shorty Marty should commit to the rebirth of great ideas, instead of letting worthless hires like O’s Khai keep gnawing away at even his personal bottom line. Try to begin standing tall, brave and strong, Marty. You’re too short already.
ReplyThese threads and comments are so banal. Every time I receive a link and land in the mumbrella time-warp, I become acutely aware of the audience it attracts. The same bunch that scour this site day in and day out while the rest of us do the graft.
Could you kids please get back to work? Please? It’s not the industry, your agency, foreigners, locals, clients or holding companies holding you back. It’s your appetite for the banal, the salacious, gossip and your misspend billable hours.
Close your browser. Do it. Reflect. And say out loud … “I’m my own worst enemy. I’m an adult. I am where I am, earn what I warn, sit where I sit, because of my actions and talent.
Now if we can all get back to to work? Right now – all four adults around you are busting their assess off to make a deadline. They will be here until the early hours of the morning while you feed your appetite for the banal with some live stream of Dota on Twitch.
Warm Regards,
ReplyYour Colleagues and Agency.
Poor verbal craft, with too many typos. You’re obviously not in top form. Try working on your language before hoping to effect any industry change with your poor skills, O old and decadent one with that potentially pathetic paycheck.
ReplyWe aren’t those young ones who burn your midnight oil mate.
We’re the dazzling stars that ditched your decrepit world of Move-in Maureen (aka LTA) advertising for amazing work and salaries with sexy techs like Google.
Good thing we did that. Can’t put StarHub ads in a portfolio when applying to smarts like Google, you know.
The pricks that surround you now are the losers who giants like Google don’t want. Just the way they don’t even want you.
FB might be sympathetic to your B-rung creds. [Edited under Mumbrella’s community standards]
Good luck.
ReplyHere’s to another plague of JIT-tery copy. Fuck.
ReplyHave your say