Hotel Ramada ‘upgrades’ rooms to help visually-impaired tourists using Isobar-made ‘kit’

Global hospitality chain Hotel Ramada is hoping to boost its credentials with the disability tourist market by enabling its rooms to be ‘upgraded’ to meet the needs of the visually-impaired.

The hotel’s Ajmer branch in Rajasthan teamed up with Isobar India to develop what-has-been-dubbed a ‘blind faith upgrade kit’, which they say will be rolled out across the hotel’s other locations.

The kit includes the following:

  • Braille labels for phones
  • Reusable-tactile paving tiles to orientate the customer in their room, within the hotel and surrounding areas;
  • Braille literature with audio assist. An audio assist pen, created to help read the hotel menu, converts written language into an audio description

Isobar India also created an online platform promoting the initiative, plus the following campaign video.

The video has been viewed more than 1.6 million times since its release on YouTube last week.

The Ajer hotel was chosen due to its proximity to the Islamic holy site, the shrine of Moinuddin Chishti, which is popular with disabled pilgrims for its history of miracles.

Although made for Hotel Ramada in this instance, the rights to the kit remain with Isobar. The agency is looking to sell it on to other Indian hotel chains in a bid to “share more awareness about accessible tourism”.

Hotel Ramada, Ajmer, general manager Manish Gupta: “We are constantly working to deliver better hospitality experiences to our patrons. We are glad we could take up the Blind Faith Upgrade initiative; it fits right into our vision. As a hospitality brand, it’s our objective to deliver accessible tourism to all. This is an important step towards it.”

“We wanted to bring to light the fact that, being differently-abled is not the obstacle, accessibility is,” added Anish Varghese, national creative director of Isobar India.

“We developed an innovative solution that allows a hotel to transform any of its rooms into a comfortable, convenient place of stay for the visually-challenged. It’s our step towards ensuring universal accessibility.”


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