Isobar opens Commerce division in India

Isobar has opened an e-commerce centre in India a year after officially launching the global practice.

The Commerce division will consist of 150 e-commerce specialists, plus 450 people from Fractal Ink and Isobar India itself.

The announcement:

The Isobar Commerce Practice in India will join the over 1,000 commerce specialists across Isobar’s network in Americas, EMEA and Asia Pacific.

Speaking on the launch, Jane Lin-Baden, APAC CEO of Isobar, states: “Commerce is no longer about optimizing the “last mile”- it’s now the space where people interact and experience brands. By establishing Isobar Commerce in India, Isobar can offer clients higher commercial value and customer satisfaction by leveraging our customer experience design, data intelligence, and technical commerce solutions.”

Isobar India MD: Shamsuddin Jasani

Commenting on the launch, Shamsuddin Jasani, Managing Director, Isobar India, states: “Ecommerce in India has exploded. By launching Isobar Commerce Practice in India, we will not only be able to offer the best development capabilities but also to partner with our clients on their entire ecommerce journey and delivering solutions across the board powered by our offering across Isobar and Fractal Ink.”

Isobar Commerce Practice combines strategic, technology, user experience (UX) and operational support to deliver rapid growth for global brands and retailers and have delivered transformational commerce work for leading brands including include Asda, Clarins, Ecco, Lacoste, Nestle, Samsonite and Pandora and more.  

The Global Practice delivers commerce experiences using platforms and solutions with the biggest technology players, including Salesforce, Adobe, SAP Hybris and Magento – combining strategic, technology and operational support to multimarket and regional clients.  It also covers strategy and brand commerce in third-party market-places, such as Amazon and Tmall

Source: Isobar APAC


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing