MRM//McCann wins Mastercard website account

Mastercard has appointed McCann Worldgroup as its regional agency of record to maintain and optimise their 25 websites across Asia Pacific.

The account will be handled by MRM//McCann in Singapore and covers Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Taiwan, Thailand and Vietnam.

The announcement:

Dominic Koh, Vice President, Head of Consumer Marketing, MasterCard Asia Pacific commented: “The time has gone for separate dedicated digital agencies. Integration is paramount to execute with speed and agility at scale. The decision to consolidate allows the markets to respond quickly to local market needs”

“We are very proud of this win as it marks an important step in fulfilling our mission of being Singapore’s leading integrated agency for the digital age”, said Nick Handel, CEO, McCann Worldgroup Singapore.

Alexandra Baker, Mastercard Regional Business Director, McCann Worldgroup APAC, added: “This win allows us to combine brand and customer experience teams in a single, dedicated client solution. It’s a fantastic testament to the digital capabilities of MRM//McCann, as well as a huge vote of confidence in McCann, and a relationship which goes back over 20 years.”

Source: McCann


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