Mindshare names Amrita Randhawa as new APAC CEO

Mindshare has promoted its chief executive officer for Greater China to Asia Pacific CEO.

Amrita Randhawa, who has been with Mindshare for more than 12 years, will remain in Shanghai and continue to manage the China operation as executive chairman.

During her lengthy tenure, Randhawa has worked for the agency across Delhi, Mumbai, Beijing, Shanghai and the APAC regional office in Singapore.

According to a statement from the agency, Randhawa will now focus on “ensuring that Mindshare adapts and evolves in line with client’s needs first and not agency agendas”.  

She said, “We often say Mindshare has an Asian heart with our first office being in Taiwan.

“Asia is the star of our network and I take this responsibility with an incredible sense of humility. Sitting at the crossroads of data, content, technology and analytics, this is the time for the media agency.

“The media landscape is changing in every corner of Asia at an incredible speed and working with the amazing breadth of talent we have in this region to create our future is a phenomenal opportunity.”

Meanwhile, Mindshare has also promoted South Asia CEO Prasanth Kumar to lead the agency’s MENA and Africa operations in addition to his current role.

Prasanth Kumar

Both will report to Ashutosh Srivastava, Mindshare’s executive chairperson and CEO for growth markets. 

He said: “These two represent the future of Mindshare for some of our most important markets globally. I look forward to them continuing to transform Mindshare’s vast network of offices in this region to stay relevant and highly valued business partners to their clients.”

Both roles are effective immediately.


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