FYI

Nestlé appoints Society Malaysia to Milo and Cereals digital account

One year after it rebranded from Rally, Society Malaysia has become the digital agency-of-record for a raft of Nestlé brands.

The IPG Mediabrands Malaysia agency will continue to handle the Milo account – which it won four years ago – with the additions of Nestlé Ice Cream and Nestlé Breakfast Cereals on a retainer basis.

The announcement:

The appointment keeps Society on retainer for digital duties which includes digital strategy, campaign planning, website maintenance, social media assets creation and management as well as video production.

Commenting on the appointment, Managing Director of Society, Stanley Clement said, “We have worked across Nestlé brands MILO and Nestlé Drumstick for the past three years, and are pleased to extend our scope of work with them. Nestlé was looking for a strategic partner to support their business by driving consideration and conversion, and we look forward to collaborating with them to steer this agenda forward.”

Philomena Tan, Business Executive Officer of MILO said, “Society demonstrates a deep understanding of audiences against the digital landscape, and they truly “get” what consumers are doing digitally. We believe they have the right abilities to help us drive both marketing efficiency and effectiveness simultaneously, and look forward to our continued partnership.”

Source: Society Malaysia

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