Ruder Finn reshuffles China leadership

Asian public relations agency Ruder Finn has moved its Beijing senior vice president and general manager to  Hong Kong.

Paul Yang will hold the same title in Hong Kong plus the additional role of national head of automotive practice for China. He will be replaced in Beijing by Judy Guo.

The announcement:

Both will report directly to Elan Shou, EVP and Regional Director of Ruder Finn Asia.

Paul has been the General Manager of Ruder Finn Beijing since 2012, and has established a consistent track record of delivering beyond client expectations, and developed a broad range of communications skills that have helped clients build and manage their reputation in China’s complex business and media environment. The success and growth of Ruder Finn Beijing into the 2nd largest Ruder Finn office in the region is a result of his passion, experience and commitment.

Paul joined Ruder Finn as an intern, becoming full-time in 2003, and in 2007, was the first Chinese employee to participate in its Staff Development Exchange Program. From 2008 to 2011, Paul headed the Corporate Practice and substantially grew the client portfolio by adding MNCs and fast-growing Chinese brands as clients.

As well as inheriting Ruder Finn’s leadership role in luxury and automotive, Judy will gear up the development in expanding business sectors such as technology, real estate, and travel & tourism.  She will work closely with leaders and teams across Ruder Finn Greater China, and the region.

Judy brings with her 17 years of experience in the communications industry including corporate, technology and brand marketing for travel, luxury and FMCG clients.  She began her PR career in 2001, holding senior positions in WE RedBridge, Hill+Knowlton, Weber Shandwick, Text 100 and Bluefocus.  Judy has consistently strived to offer clients in-depth strategies that go beyond traditional PR to embrace the new age of integrated communications and marketing. 

Source: Ruder Finn


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