Singapore Airlines dishes up visual feast in latest brand campaign

Singapore Airlines has released a sumptuous new advertising campaign featuring scenic views of forests, cliff faces and an opera house to plug its ‘make every journey personal’ message.

The airline features the brand icon, the Singapore Girl, speaking to travellers in their own imaginative worlds, before revealing they are actually on board a flight.

The ad aims to showcase Singapore Airlines’ personalised service – in particular that aboard its A380s – and how it allows fliers to enjoy a special moment mid-flight.

Created by the carrier’s agency-of-record TBWA, the 100-second clip has now been released on TV and digital channels worldwide, and is also screening in a number of cinemas.

“Singapore Airlines has long been synonymous with warm, intuitive and attentive service, complementing the most advanced inflight products,” said Campbell Wilson, senior vice president sales and marketing, Singapore Airlines. 

“In an era when travel often feels impersonal, we felt it timely to remind how Singapore Airlines, the world’s most awarded airline, makes every moment personal through attention to detail, unparalleled levels of comfort and privacy and, especially, the human touch.” 

Gary Steele, executive creative director at TBWA\Singapore, added: “We wanted to demonstrate how the airline creates experiences that are designed entirely around the customer. 

“The kind of experiences that allow you to feel like you’re in your own world, even 30,000 feet in the air and many thousands of miles from home.”

The latest brand film follows the airline’s new in-flight safety video released last year’.

Like the new commercial, the safety video aimed to give travellers a visual feast as a Singapore Girl travels to different locations in Singapore to relay the demonstration.


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