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Zuckerberg breaks silence as Facebook privacy crisis grows

Facebook is to further restrict developers’ access to user data in response to the growing scandal around Cambridge Analytica’s misuse of the company’s information, the social media site’s founder Mark Zuckerberg announced this morning.

“This was a breach of trust between Kogan, Cambridge Analytica and Facebook,” declared Zuckerberg in a post on Facebook.

Zuckerberg: ‘A breach of trust between Kogan, Cambridge Analytica and Facebook’

Zuckerberg’s announcement comes after days of mounting pressure to respond to the privacy crisis, and follows the news that Cambridge Analytica and its former developers were suspended from Facebook’s service.

The revelations included that the data science company’s misused social media data during recent UK and US election campaigns.

In his announcement, Zuckerberg was at pains to assure Facebook users that their data would be safe, promising to make privacy and app management tools more prominent on the company’s website and mobile applications.

Developers who were accessing data before Facebook’s terms of use were tightened in 2014 will be facing an audit by the company, with Zuckerberg warning those who refuse Facebook’s demands will be banned from the service, as will any developer found to have abused the information they gathered.

Mumbrella has contacted Facebook to ask whether agencies who have collected data through rogue apps will be facing similar sanctions as developers.

Zuckerberg concluded his statement with further reassurances to users that Facebook respected their data, saying: “I started Facebook, and at the end of the day I’m responsible for what happens on our platform.

“I’m serious about doing what it takes to protect our community. While this specific issue involving Cambridge Analytica should no longer happen with new apps today, that doesn’t change what happened in the past. We will learn from this experience to secure our platform further and make our community safer for everyone going forward.”

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