Facebook agency chief: Let’s stop using the term influencer for ‘Z-list celebrities’

Facebook Asia-Pacific’s head of agency has called for social media influencers to stop using the descriptor unless they can “prove” they have actually influenced something. Neil Stewart argued that the term “influencer” was sometimes misleading when used for people on social media who just had “some friends and followers”. He suggested “Z-list celebrities” was often … Continue reading Facebook agency chief: Let’s stop using the term influencer for ‘Z-list celebrities’