FYI

FCB KL lands SASA and The Westin Desaru Coast accounts

FCB Kuala Lumpur has won the digital creative account with retail cosmetic brand SASA.

The win came as the group’s boutique agency Ignite was appointed by The Westin Desaru Coast to handle its opening promotions.

The announcement:

These wins brings the group’s total to 12 new client brands since the agency reinvented itself as a locally owned affiliate of FCB early last year. Wins included Motorola Asia-Pacific, RHB Bank and Themed Attractions Hotels & Resorts.

Commenting on the win Shaun Tay, CEO, said: “We may not be the biggest agency on the block but we can deliver the goods. We’ve earned a reputation as the go-to-agency for brands looking for an agency that’s willing to put their best talents front and centre from the get go. We don’t pretend to the best solution for everyone, we’re a challenger agency first and foremost and we work best with clients willing to change the status quo.”

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