iflix closes down digital division in Singapore and centralises marketing operations in KL
Malaysian over-the-top platform iflix is shutting down its digital team in Singapore in a bid to move the function back to its home market and centralise marketing operations.
The streaming giant, which is not available to viewers in Singapore, confirmed to Mumbrella its intention to shift the division over to Kuala Lumpur. Five people are currently understood to form the digital team in Singapore.
In KL, the division will be led by Johan Buse – the former chief commercial officer at Qatari teclo Ooredoo, and recently-appointed chief marketing officer at iflix. Sources told Mumbrella the employees were not offered the option to relocate from Singapore to KL, although this was denied by iflix.
In a statement, a company spokeswoman said: “We are in the process of relocating our digital team to Kuala Lumpur to centralise our marketing operations with our newly appointed chief marketing officer Johan Buse, who is also based here.
“We are currently in discussions with a few members of that team who are considering relocating to Malaysia as part of that shift. ”
The spokeswoman also added that iflix’s existing Singapore-based global digital director Nathalie Pellegrini was in the process of “building a new key exciting unit of our business which we will be announcing over the coming weeks”. The company refuted claims that Pellegrini, formerly at Blis, was one of those affected by the Singapore closure.
Founded in 2014, iflix now operates in 25 countries across Asia, Middle East, and Africa and claimed to have more than 6.5 million subscribers on its service – as of December 2017.
If Nat P isn’t out then why is she hosting an “iflix leaving do” at the Black Swan right now?
ReplyWhat a pointless article… “claims refuted”, sounds like a slow news day to sensationalize this non-event.
ReplyYou hire a “Global Digital Director” with no global experience and they employ a digital team in Singapore and then they are all gone within 12 months? This indicates issues at the top of iflix.
Replynah… them’s not the facts. nice try.
ReplyWhat is incorrect? Party at Black Swan – check. Team fired – check. No real global experience – check.
ReplyBrilliant responses … the company is in free-fall check https://www.dealstreetasia.com/stories/guest-post-iflix-momentum-works-96201/
ReplyRegardless of whether Nat P has left, it’s a fact that there’s been massive random firings globally across iflix, with the Singapore office being its latest victims.
Regardless of how you spin, iflix is running a circus and they don’t even see it.
ReplyAbsolutely …. their [Edited under Mumbrella’s community guidelines] is now leaving. The “investors” must now see what a [Edited under Mumbrella’s community guidelines] is.
ReplyAnd the amazing thing is their [Edited under Mumbrella’s community guidelines] is also leaving …..
https://www.linkedin.com/jobs/view/679165415/
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