iflix closes down digital division in Singapore and centralises marketing operations in KL

Malaysian over-the-top platform iflix is shutting down its digital team in Singapore in a bid to move the function back to its home market and centralise marketing operations.

The streaming giant, which is not available to viewers in Singapore, confirmed to Mumbrella its intention to shift the division over to Kuala Lumpur. Five people are currently understood to form the digital team in Singapore.

In KL, the division will be led by Johan Buse – the former chief commercial officer at Qatari teclo Ooredoo, and recently-appointed chief marketing officer at iflix. Sources told Mumbrella the employees were not offered the option to relocate from Singapore to KL, although this was denied by iflix.

In a statement, a company spokeswoman said: “We are in the process of relocating our digital team to  Kuala Lumpur to centralise our marketing operations with our newly appointed chief marketing officer Johan Buse, who is also based here.

“We are currently in discussions with a few members of that team who are considering relocating to Malaysia as part of that shift. ”

The spokeswoman also added that iflix’s existing Singapore-based global digital director Nathalie Pellegrini was in the process of “building a new key exciting unit of our business which we will be announcing over the coming weeks”. The company refuted claims that Pellegrini, formerly at Blis, was one of those affected by the Singapore closure.

Founded in 2014,  iflix now operates in 25 countries across Asia, Middle East, and Africa and claimed to have more than 6.5 million subscribers on its service – as of December 2017.


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