Mercedes-Benz develops ‘pain guide’ in CSR campaign for Thai Health

BBDO Bangkok has unveiled an eye-catching new corporate social responsibility campaign for Mercedes-Benz Sprinter in an effort to help patients and doctors overcome language barriers.

The agency created a symbol-based system to enable patients to identify their pain when they cannot speak the same language as those treating them.

Created on behalf of Thai Health, as well as the car manufacturer, ‘The Universal Language of Pain’ contains different symbols based that are intended to be unanimously relatable.


Rolled out in medical centres Thailand, where there are 73 languages spoken,  the symbol guide is intended to prevent medical “miscommunication” – one of the most significant causes of medical errors in the world, the agency said.


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