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Nikon appoints JWT as digital agency for Singapore

J. Walter Thompson Hong Kong has been re-appointed as Asia digital agency-of-record for Japanese camera manufacturer Nikon following a review.

As the incumbent, JWT retains its duties covering Nikon’s website, online campaigns, content creation and social media in Asia Pacific, Middle East and Africa.

The move also adds Singapore as a new market to the account.

The appointment will not affect Nikon’s global digital agency of record, R/GA Singapore, which won the account last year.

JWT said it would look to helping Nikon “optimise the performance of its existing ecosystem and content strategy for social media”.

“J. Walter Thompson Hong Kong has been a long-term agency partner in the region,” said Hiroki Yamaoka, the general manager for international business division, Nikon Singapore. “Their partnership has helped us to create meaningful connections with consumers to enable them to find the right solutions for their needs as well as sharing their Nikon stories. We’re pleased to be continuing this journey together.”

“Nikon is an iconic brand that has been one of our most valued partners for close to a decade,” added Mark Webster, CEO for J. Walter Thompson Hong Kong. “We share their dedication to the craft of photography, and their passion for creativity, innovation, and technology. We very much look forward to continuing this working partnership.”

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