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Ogilvy reappointed as PR agency of record for Singapore National Arts Council

Ogilvy has once again won the public relations account with Singapore’s National Arts Council following a pitch.

The government body has worked with Ogilvy for the past two years, having been originally appointed in 2016.

The reappointment will see the WPP-owned agency oversee NAC’s communications efforts for one year with option to renew for another two.

The account will cover PR content strategy, which includes campaign development and media relations.

In addition, Ogilvy will handle specific projects throughout the year, including Got To Move, Singapore Art Week and Singapore Writers Festival.

National Arts Council director of communications and marketing Yeoh Phee Suan said: “We look forward to partnering Ogilvy to share our distinctive arts stories to inspire, interest and engage our diverse audiences.”

“Singapore is a beacon for the region in galvanssing and showcasing the best of arts and culture,” added Ogilvy Singapore’s group managing director Chong Ee Rong.

“We’ve curated on our shores a world-class offering and dynamic eco-system of local and international works and artists that appeal to enthusiasts of all shapes and colours in this multilingual and multicultural society.”

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