State Street Global Advisors appoints Ellen Tsang as Asia marketing head

Asset management firm State Street Global Advisors has appointed Ellen Tsang as its head of marketing for Asia.

Based out of Hong Kong, the former Standard Life marketer will be tasked with leading State Street’s marketing strategies across all of Asia, except Japan.

The announcement:

Tsang reports directly to Richard Parker, London-based global head of Institutional Marketing, and locally to June Wong, head of Asia ex-Japan at State Street Global Advisors.

“Ellen is a seasoned marketer with more than two decades of experience,” said Parker “Her in-depth knowledge of asset management and financial marketing makes her an ideal fit to lead our integrated marketing approach to deepen client engagement, facilitate distribution activity and ultimately enhance our brand presence in the region.”

Tsang joined State Street Global Advisors from Standard Life Investments, where she served as head of marketing for Asia ex-Japan. Prior to that, Tsang gained a wealth of regional marketing experience with Amundi Asset Management, Pictet Asset Management and with distributors including MassMutual and BCT Group.

“We are pleased to have Ellen joining our Hong Kong office,” said Wong. “Ellen has a unique background in our industry, including experience not only on asset management, but also the distribution front. Ellen’s knowledge brings tremendous value to State Street Global Advisors’ business as we look to expand our intermediary and institutional businesses in Asia ex-Japan.”

Source: State Street


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing