Taboola launches own newsfeed for Android after inking deal with Chinese telco ZTE

Content discovery platform Taboola has put in a bid to take on Apple News and Facebook by launching its own newsfeed app for Android phones.

The company has teamed up with Chinese telco and  one of the world’s largest phone manufacturers ZTE to bring a pre-installed ‘wake screen’ featuring Taboola’s publisher network to their phones.

The newsfeed will be rolled out initially to ZTE users in Europe and Latin America.

The announcement: 

The partnership marks the first time that ZTE, one of the world’s top ten smartphone manufacturers, will utilize a personalized content news aggregator to drive engagement and revenue. Taboola’s mobile capabilities will help OEMs and carriers expand margins and engage with their users in a relevant and meaningful way.

“We create our devices to enable rich experiences that will engage users. From the moment a user wakes their phone, they are looking to engage with something and we want that experience to be personalized and tailored for each user wherever they may be in their day,” said ZTE’s spokesperson. “At the same time, Taboola’s compliance with EU’s GDPR (General Data Protection Regulations) make it one of the providers to maintain the highest standard for both user experience and privacy protection, which is exactly what ZTE is looking for.”

Taboola, which acts as a search engine in reverse, is able to use its personalization technology to match users with content they are most likely to be interested in consuming next, now on mobile devices.

“I believe the next generation will not look for things, and instead, will live in a world where content, videos and news will be waiting at their fingertips – looking for people. It’s our mission to power Discovery for consumers and curate these experiences so they are tailored for each person,” said Adam Singolda, founder and CEO, Taboola. “We are very excited to partner with ZTE on driving innovation around the next wave of personalization on smartphones. This partnership will open a new channel of Discovery for audiences as well as empower quality publishers and journalism to reach new people at a very unique moment on their mobile devices, when they are most open to consuming content.”

Source: Taboola


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