BBDO Bangkok recreates 2015 crowd-free Weekdays campaign for Thai AirAsia

BBDO Bangkok and AirAsia have recreated a campaign from 2015 and encouraged consumers to avoid the crowds by travelling within Thailand during the week.

The marketing push, called Weekdays 2 in a nod to the campaign three years ago, features ads laid out in the form of a calendar.

The ads emphasise the relative peace that can be found by travelling to popular destinations outside the weekends.


Client: Thai AirAsia
Advertising Agency: BBDO Bangkok
Chairman & Chief Creative Officer: Suthisak Sucharittanont
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Creative Group Head: Thiti Boonkerd
Art Director: Nuttawee Pisanprechatam
Copywriter: Chanyoot Weeranorapanit
Account Manager: Mira Komolwanich
Producer: Thananya Tagoporn


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