FYI

Digital media firm and property site launch advertising partnership

Singapore-headquartered Tickled Media and 99.co have secured a partnership deal to co-represent their digital media assets across the region, starting with the Indonesian market.

This is a first-of-its-kind cross-industry collaboration; and it is set to expand the reach of two companies that are already major players in their respective fields.

The announcement:

Tickled Media currently owns media assets the Asianparent.com and AsianMoneyGuide.com, reaching 11 million women monthly across Southeast Asia.

Property site 99.co recently acquired Indonesia’s largest property portal Urbanindo to become the largest home search portal in Singapore and Indonesia, with over 150,000 and 1.2 million
property listings respectively. The platform currently serves well over 2 million property users with over 20 million page views per month.

Both are headquartered in Singapore and have Indonesia as one of their key markets. The collaboration primarily involves the creation of bundle packages that will enable interested advertisers such as property developers, financial institutions, media agencies, and other brand entities, to buy into the digital platforms of both companies and reach their combined audience.

Market research projects and custom packages will also be offered in this joint initiative.

“Our Asian digital mum survey constantly shows that mums are the primary household decision-makers  – Chief Household Officers or CHOs, we call them – not just for everyday items but for large investments like insurance, cars, education, travel, and of course, real estate.

As for AsianMoney Guide, we have a whole category on property investment, so it’s a brilliant match,”shares Tickled Media’s Country Manager for Singapore, Lesley Ngai.

“We currently serve over 2 million active home seekers and investors across Singapore and Indonesia. For this reason, we’ve seen much interest from advertisers to include us as a part of
their marketing plan” adds 99.co CEO Darius Cheung.

“We see what we do as helping users find their dream home, and home in itself is such a huge category. The brands we partner with all look to target and reach out to homeowners.

“Tying up with Tickled Media just made sense for us – we all know that mums are typically the ones making the day to day decisions in the household. We are confident that this partnership will value-add our partners even further!”

Source: Tickled Media press release

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