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Former Iflix global digital lead Nathalie Pellegrini to join Mindshare

Less than a month after the closure of Iflix’s base in Singapore, its global digital director has joined Mindshare to lead its performance division, Mumbrella can reveal.

The agency confirmed the move and described Nathalie Pellegrini as “ideally suited” for its data division, Mindshare FAST.

She will take the role of head of performance and acquisition marketing Asia Pacific, and start in early June.

News of her departure from Iflix comes just weeks after the streaming platform refuted claims she was one of those affected by the closure of the digital team in Singapore. The function is being moved to its home market of Kuala Lumpur.

An Iflix spokeswoman said at the time that Pellegrini was “building a new key exciting unit of our business which we will be announcing over the coming weeks”.

Sanchit Sanga

Sanchit Sanga, chief digital officer APAC, MENA at Mindshare, said: “Nathalie has a strong background in driving acquisition and performance marketing, which stood out when we were looking for leaders in this space.

“We see her experiences as ideally suited for our Mindshare FAST offering, which drives business outcomes using search, social, ecommerce, affiliate and programmatic channels.

“Nathalie will be responsible for driving executional excellence and ensuring our clients achieve true business outcomes using the Mindshare FAST offering.”

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