Merkle &c appoints Neo@Ogilvy CEO Michael Zhang as CEO

Five months following the merger between its Chinese agencies Merkle and &c, Dentsu Aegis Network has appointed Michael Zhang as the new entity’s first chief executive officer for media services.

The former CEO of Neo@Ogilvy will now be responsible for leading DAN’s digital house across China.

He will report to Zhengda Shen, the recently-appointed president of Merkle Asia Pacific, and Akimasa Baba, CEO of Dentsu China Group and Beijing Dentsu Advertising.

A 20-year media veteran, Zhang started his career in Ogilvy Beijing and then joined the GroupM network, holding senior positions in Mindshare, Maxus, and MediaCom. He moved to lead Neo@Ogilvy China in 2016.

Susana Tsui, the recently-appointed CEO of Dentsu Aegis Network China, said: “We formed the new brand Merkle &c earlier this year to strengthen our service offering supported by a full range of digital and data capabilities.

“We believe Michael’s rich experience and strong leadership will help transform the new brand’s business in this disruptive digital environment.”

“I look forward to working with the team together to develop innovative products, solutions and services that will transform the industry, driving better value for our clients in the market,” added Zhang.


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