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Reprise APAC names ex-MEC digital head Ben Poole as MD

IPG Mediabrands has named Ben Poole as the Asia-Pacific boss of its newly-consolidated agency Reprise.

The appointment comes just weeks after Mediabrands merged its mobile specialist Ansible and social arm Society into search agency Reprise to create a “full-service performance marketing ” offering. 

Poole previously spent the past two years as chief digital officer of WPP’s MEC in London. Prior to that he was head of digital MEC Asia Pacific.

He will be based at Mediabrands’ Singapore HQ and report to regional chief executive officer Leigh Terry. The appointment is effective from June 15.

Terry said: “Ben has a proven background delivering impressively scalable digital transformation that fuels business growth, client retention and satisfaction. We are excited that we were able to entice him back to Asia and introduce him to the Reprise business at this critical growth juncture.”

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