Singapore’s Environment Agency kicks off second wave of energy-saving challenge

Singapore’s National Environment Agency has launched the second phase of a campaign designed to encourage consumers to reduce their electricity consumption.

The Energy-Saving Challenge, first drawn up last year, will run until August 31, with the NEA using traditional and digital platforms in addition to community engagement activities in libraries and shopping malls.

Cartoons drawn by local cartoonist Lee Chee Chew will also form part of the marketing mix.

The second phase of the challenge follows research which found that while more households are choosing energy saving appliances and setting their air conditioners to 25 degrees or higher, fewer are switching off appliances or choosing fans instead of air conditioners.

NEA chief executive Ronnie Tay said: “If we do not use energy wisely, our energy demand will grow unsustainably in the future. Saving energy is an action that can be taken by each and every one of us. I encourage all households to participate and contribute to building a liveable and sustainable Singapore.”

Households who reduce their electricity consumption by one per cent during the challenge period can win prizes. Last year’s event drew close to 7000 entries.

The challenge will be a springboard for the launch later this year of a Clean and Green Singapore campaign.


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