FYI

Text100 to drive Singapore and HK communications strategy for tech firm Xero

Marketing communications agency Text100 has been appointed by Xero – a global small business accounting platform, with over one million subscribers in more than 180 countries – to drive its strategic communications in Singapore and Hong Kong.

The announcement:

Text100 will work with Xero to tell the story of how technology is empowering small businesses in the region to transform, grow, and power the wider economy. Xero’s beautiful and easy-to-use online platform gives small businesses and their advisors real-time visibility into their finances and opens up critical lines of communication with suppliers, partners, advisors and banks.

The partnership with Text100 also comes at a time of expansion for Xero in Asia. Xero’s Singapore and Hong Kong offices opened in 2016 and 2018 respectively, and Text100 is fully committed to supporting Xero’s ongoing growth through creative storytelling and public relations.

Tessa Khoo, Xero’s Head of Marketing for Asia, said: “At Xero, we are completely focused on helping Asia’s small business economy grow. We were looking for an agency that is as passionate about small businesses and startups as we are, and found the perfect partner in Text100. We were impressed by the Text100 team’s intimate understanding of the dynamics of working with startups, as well as their in-depth understanding of the small business economy in Asia. Another key reason why we chose to partner with Text100 is the adaptability of the team – they’ve shown that they are flexible and able to pivot alongside our business as it evolves on an ongoing basis.”

“Text100’s heritage lies in the programmes we have delivered for innovative and ground-breaking companies that have gone on to revolutionize how we all live and work,” commented Lee Nugent, EVP & Regional Director APAC, Text100. “There is no doubt that Xero is on the same path and is already re-shaping the way its customers run their businesses. We are excited to have an opportunity to play our part in Xero’s journey, helping them to tell their stories to business owners and managers across Singapore and Hong Kong.”

This win is testament to Text100’s strong foundation in public relations and communications for companies in the high-growth tech space.

Source: Text100 press release

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