FYI

Unruly creates World Cup private marketplace for Asian brands

Unruly has launched a World Cup sport publisher marketplace for Asian media owners to outstream their video ad inventory.

The ad tech vendor has partnered with BallBall, FOX Sports, Goal.com, FourFourTwo and MSN Sports in order to create a programmatic market for South East Asian advertisers.

The announcement:

The UnrulyX Premium World Cup Sport Marketplace will be the exclusive place to collectively buy desktop and mobile outstream video inventory across the region, guaranteeing video ads appear within high quality football and sport editorial covering the breaking news and analysis from the event.

The marketplace aims to meet the increasing demands of the ad industry for premium video ad formats on trusted, brand safe sites with the ease and precision targeting of programmatic buying. Quality will be independently verified by MOAT.

Like Unruly’s Verified Marketplace – launched in partnership with The Times, The Sun, The Guardian and The Telegraph in November 2017 – advertisers will be able to access this scaled, premium video opportunity through UnrulyX and apply unique emotional targeting segments provided by UnrulyEQ.

Phil Townend APAC CCO, Unruly said: “We’re delighted to be able to launch the UnrulyX Premium World Cup Sport Marketplace in Southeast Asia to allow our advertising partners to be able to capitalise on the passion of soccer-fanatics across the region.”

Source: Unruly

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