WE Red Bridge hires former Burson-Marsteller Shanghai MD for leadership role

Chinese public relations shop WE Red Bridge has appointed Candice Yeo as a managing director following a leadership hiring spree.

The agency, which formed out of a merger between independent Red Bridge and global network WE Communications, hired the former MD of Burson-Marsteller Shanghai alongside three new senior roles.

The announcement:

In this newly formed role, Candice will report directly to WE Red Bridge CEO, Penny Burgess, and work closely with fellow Managing Director, Nicky Wang, who broadens her role from Brand Marketing lead to Head of Strategy. Within this role, Nicky will be responsible for evolving the agency’s integrated capabilities in the areas of Digital, Creative and Insights & Analytics (I&A), while continuing to provide strategic consultancy to clients across the business.

In Beijing, Tony Zhang has joined WE Red Bridge as General Manager. He brings over 12 years of integrated marketing, corporate and technology experience, having previously led Weber Shandwick’s integrated marketing communications (IMC) team. His focus will be to extend the Beijing office’s service offering and IMC capabilities. Partnering with him will be Vivien Teo, Senior Director, Digital, who joins WE Red Bridge to lead the agency’s digital capabilities across China.

Also based in Beijing, Vivien will provide strategic client counsel and further develop the agency’s specialist digital services. Prior to joining WE Red Bridge, Vivien led Ketchum’s digital team in China for over four years. And finally, Wanda Wang joins as HR Director responsible for the development and implementation of a progressive HR strategy to support the business. Previously working within TBWA\ and then Isobar China, Wanda brings a deep understanding of both the changing talent and industry landscape in China. In her new role, talent acquisition and staff development will be a key focus, as the agency looks to broaden the skills set of the team and career progression opportunities.

Penny Burgess, CEO, WE Red Bridge commented, “We have always fostered an agency culture that puts people at the centre – both in terms of the needs of our own people and those of our clients. Our new senior leadership team, and their respective roles, reflects not only our growth as a business, but our continual evolution as an agency committed to delivering client-centric solutions and fostering an environment that attracts leading talent.”

Source: WE Red Bride


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