BBH Singapore hires another new creative director – Sascha Kuntze joins from Ogilvy Dubai

BBH Singapore has appointed Sascha Kuntze as a creative director, tempting the multilingual German away from Ogilvy Dubai where he had spent the last decade.

Kuntze is hoping to raise the bar even higher at BBH

While in Dubai, it is said that Kuntze helped Ogilvy there to go from a low-profile office to one of the top 10 recognised Ogilvy offices worldwide. He worked with a range of high-profile clients on Middle East and North Africa-wide accounts. They included Volkswagen, Google, Unilever, Mondelez and Coca-Cola.

Kuntze previously worked in German television as well as a stint working client-side for Mars. And before that, he was a copywriter at Hamburg ad agency Jung von Matt. He has also has won several awards at Cannes Lions and D&AD. In addition, Kuntze speaks English, French, Latin and Spanish as well as his native German.

At BBH, he will work on a number of accounts and report directly into executive creative director Joakim Borgstrom.

On the appointment, Borgstrom said: “BBH is always looking for ideas that are bigger than one-off campaigns and executions, ideas that can become part of pop-culture and spark conversations. Sascha brings exactly that. He is a rare creative hybrid who enjoys pushing boundaries, always backed with intelligence and humour. Watch this space.”

Kuntze himself added: “We are at a tipping point in our industry where we have to work harder to stand out and BBH Singapore has already set the bar creatively high. I am hoping we can raise the bar higher by delivering outstanding creative and innovative work to our clients.”

In March, BBH hired another new creative director, Mara Vidal, to oversee the Ikea account. She is also managed directly by Borgstrom.


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