Dentsu Aegis agency leaders retrenched during Singapore restructure

Three senior leaders at Dentsu Aegis Network in Singapore have been let go in rapid succession as the holding company aims to make a more “streamlined structure”.

The agency has recently retrenched Rohan Lightfoot, the managing director for Isobar Asia-Pacific, Shrivathsa Raghunathan, the MD of Vizeum Singapore, and Rosemary Lising, the MD of Columbus.

Rohan Lightfoot

In a statement to Mumbrella, DAN said the retrenchments came as part of an effort to “harmonise synergies” between the APAC region and Singapore.

A spokeswoman said: “We have initiated a transformation programme to support our business now and for the future, and one part of this is to bring together regional and local market teams based in Singapore.

“We are building our brand around the growth certainty that every business will need a digital economy solution. Our digital business has evolved significantly in the past five years, so the transformation programme will create a more streamlined structure and harmonise synergies to give us the ability to build up our offering in the faster moving areas of our business.”

Lightfoot has been with DAN for the past 10 years, leading Isobar in China and across APAC for the past four. He was only promoted to the regional role last year.

Lising meanwhile first joined DAN to lead iProspect across the region in 2012. She was promoted to Asia MD for Columbus in 2015.

Rosemary Lising

The changes follow a period of uncertainty for DAN’s media agencies. Vizeum recently lost the lucrative Marina Bay Sands account to OMD, while Carat currently remains on alert as a pitch for L’Oreal gets underway.

The upheaval also follows the premature departure of Carat Asia-Pacific chief executive officer Kevin Walsh, who was recently replaced by Jonathan Chadwick. 


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