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Experience agency Huge hires Adam Lipton as ECD

Experience agency Huge Singapore has hired New York hotshot Adam Lipton as executive creative director.

Lipton joins the US-founded agency from VSA Partners where he held the role of lead creative director of emerging experiences.

Prior to VSA Partners, Adam served as chief creative officer at Soho Experiential. He has also previously held roles at Infusion, SapientNitro and McCann.

Lipton, who has moved from New York to Singapore, said: “We now find ourselves at a pivotal moment in time where AI, Machine Learning and Mixed Reality have set forth the next major upgrade to human collectivity. New data driven experiences that change the way we learn, are entertained, shop, do business and interact, will supremely benefit our lives.

“Working at Huge to help unify culture and innovation, converge the physical and digital worlds, and lead global experiences out of the Singapore office, is an honour.”

Headquartered in Brooklyn, Huge has more than 1,200 employees working across 12 offices globally.

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