FYI

Genesis Healthcare names McCann’s Michel Mommejat as CMO

Japanese genetic research company Genesis Healthcare has appointed Michel Mommejat as the company’s new chief marketing officer.

Based in Tokyo, Mommejat was previously the managing director for digital, data and technology at McCann Worldgroup in Japan.

The announcement:

In previous roles, Michel Mommejat held senior regional APAC positions at leading communication and marketing agencies in Singapore for nine years, including FleishmanHillard and Wunderman.

Furthermore, he is no stranger to Japan, he previously spent sixyears in Tokyo as founding member of TEQUILA and Integer, part of TBWA group.

“We are very pleased to welcome Michel Mommejat to the Genesis Healthcare team,” said Dr. Iri Sato Baran, Genesis Healthcare’s co-founder and president.

“With more than twenty years of experience in marketing with focus on digital, CRM and technology, Michel Mommejat brings a holistic communication skill set to our marketing team, combining passion for strategy, operational excellence and innovation.”

“2018 is a pivotal year for Genesis Healthcare, incremental marketing investment will strengthen the awareness of our GeneLife product range and Michel Mommejat will play a critical role in accelerating our developments and growth”, commented Dr. Iri Sato Baran on the newly created position of CMO.

In addition, Michel Mommejat will drive commercial partnerships and co-marketing initiatives as well as spearhead strategic marketing communications across the region, with focus on Taiwan and South East Asia with the recent opening of Genesis Healthcare’s office in Singapore.

“It is the most exciting time to join Genesis Healthcare”, mentioned Michel Mommejat, “the next few months will witness not only an acceleration of our marketing investment to build our brand awareness, but the introduction of very innovative services to the market as well. It is a true privilege to be a part of such a progressive and cutting-edge biotech firm”.

Source: Genesis

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