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JWT ad for ASUS sees Wonder Woman Gal Gadot searching for the hero inside

Wonder Woman film star Gal Gadot features as the main protagonist in a new ad by J. Walter Thompson Singapore for Taiwanese tech company ASUS.

Under the tagline ‘Unleash your creative power’, the Hollywood actress uses a touchscreen laptop to guide a fleet of drones, set off fireworks and play music before being confronted by her virtual world doppelganger.

The agency was appointed to handle the firm’s brand ambassador campaign earlier this year.

Global campaigns promoting both the ZenBook and VivoBook laptops will run across “all digital platforms”, the agency said. It is the second global brand ambassador campaign won by JWT Singapore, the first being for Unilever’s Lux.

The Gadot ad’s special effects “reflect the creative strength” of the ASUS tech products, the agency claimed. Chief creative officer Marco Versolato went further, suggesting that the spot was an interpretation of a brand that was “always pushing its own boundaries on creativity”.

“Technology is helping democratise creativity, now anyone can create music without a recording studio, or make a movie without a crew,” he added. “By bringing an idea to life, a hero is born – you just need to be bold and step out of your comfort zone.”

Credits

Agency: JWT Singapore

Chief creative officer: Marco Versolato

Creative director: Ricardo Tronquini, Uma Reade &amp and Jon Loke

Associate creative director: Alex Ohannessian

Junior art director: Junqian Liu

Global business strategist: Gianluca Ruggiero

Account and project management: Judy Ang, Kimberly Jin, Missy Tolentino, Sheereen Teo, Andy Soh and Evelyn Ng

JWT film and print production: Gerri Hamill, Gina Tan, Kimie Ong, Rachel Chen, Gwee Wei Wei, Luis Calvo, Ian Ng and Benjamin Low

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