JWT wins pitch to create $9.2m integrated campaign for Singapore Bicentennial
J. Walter Thompson Company will develop an integrated marketing campaign for next year’s Singapore’s Bicentennial after winning a four-way pitch.
The account is worth around $9.2m with JWT and Mirum set to create the work.
The final shortlist saw the agency up against a consortium – Gushcloud – Ogilvy & Mather Singapore and Tribal Worldwide, after 40 firms initially threw their hat in the ring.
It is understood the final choice came down to J Water Thompson or Tribal, with the former getting the nod. The Singapore Bicentennial Office said the campaign will be targeted at all Singaporeans.
“We do want to reach as many Singaporeans and communities as possible, because we understand that it is all their histories combined, that make up the nation’s history,” it said.
The bicentennial will commemorate the 200th anniversary of Sir Stamford Raffles landing in Singapore. It has been described by the government as an opportunity “to reflect on how our nation came to be, how far we have come, and how we can go forward together”.
The commemoration will not only explore the 200 years from 1819, but will also go back a further 500 years to the 14th century, to “appreciate the context of Singapore’s evolution leading up to 1819”.
“The commemoration will also examine how we have responded to, and been part of, regional and global influences and events. In these 700 years, we went from being a place with a geographically strategic location, to a nation and people with unique characteristics,” it said.
Steve Jones is regular contributor to Mumbrella in Australia and Asia having held the title of chief reporter for several years. He is a journalist with more than 30 years experience and has worked for a number of consumer and trade titles in the UK and Australia
Somehow i cant believe it was the creative product that swung it. Hearty congrats to the financial controller.
ReplyIn government pitches lowest costings=highest chance of winning. The winning agency has got [Edited under Mumbrella’s community guidelines].
ReplyIs Mirum even still existing? Whatever the case, JWT needed a [Edited under Mumbrella’s community guidelines]. Hope both client and agency know what they are both getting themselves into.
ReplyJ-EWWW-T was great when it had a certain famous female CCO. The current [Edited under Mumbrella’s community guidelines].
ReplyAny pitch that doesn’t feature Tier A agencies (TBWA and BBH) in the final shootout is [Edited under Mumbrella’s community guidelines]. Stuff like this eventually boils down to heavy negotiations that Tier A heavyweights deign too lowbrow for their creative heft.
Formula for such pitches: 5 or more optional campaigns,each with 20 creatives elements. No respect there, hah.
ReplyYou’ve got something there. Come to think of it, there aren’t even any [Edited under Mumbrella’s community guidelines]. Bah. Worthless.
ReplyIt seems you might be replying to yourself here? It’s the same IP address as the previous comment. I do hope you are not trying to make it look like somebody else (you, perhaps) is agreeing with your first comment. Can we elevate the debate a bit beyond trolling and a potentially fake chorus of disapproval please? Thanks, much appreciated.
ReplyCongratulations [Edited under Mumbrella’s community guidelines] team. This win was 200 years in the making.
ReplyCan we stop bleeping out the comments. god.
ReplyI’m afraid we have to ensure the the Mumbrella community guidelines are adhered to: https://www.mumbrella.asia/2014/04/guide-submitting-opinion-pieces-mumbrella
Therefore, we will continue to ‘bleep out’ anything that doesn’t measure up. Hopefully, that clarifies things for you. Cheers.
ReplyCongrats on the win. Now the [Edited under Mumbrella’s community guidelines] gets to stay just a little bit longer
ReplyBleep used to be a [Edited under Mumbrella’s community guidelines].
ReplyCongrats jdub!
ReplyEvery agency fortunes are cyclical, and the tides of fortunes must be in your favour. Don’t drop the ball and keep going! 🙂
After all the edits on the respective comments. I really “ catch no ball” about the community’s take on this subject matter.
ReplyHave your say