McCann Taiwan appoints academic Eric Chang as CEO

Ad industry veteran Eric Chang has been appointed chief executive officer at McCann Worldgroup Taiwan.

He has more than 25 years of experience in marketing communications, digital marketing and relationship marketing.

Chang has 25 years of industry experience and is an academic

Chang was previously OgilvyOne Worldwide managing director of Taiwan and vice-president of business development for Asia-Pacific – where the client base stretched across finance, technology, automotive, telecoms and consumer goods.

He is also an academic, serving as assistant professor at three of the country’s universities.

“Eric’s unrivalled digital expertise and experience in Taiwan makes him the ideal leader to chart McCann Worldgroup’s continued development in the market,” said Charles Cadell, president of McCann Worldgroup Asia Pacific.

Cadell feels Chang can grow the Taiwan market for McCann

“He is a progressive thinker, a well-known industry leader and the perfect fit for development and growth of our clients business.”

On his appointment, Chang said he “could not be more thrilled to join McCann Worldgroup at this exciting time”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing