Ogilvy Vietnam shakes up leadership as ECD Tom Notman exits

Ogilvy has overhauled its leadership in Vietnam as its executive creative director Tom Notman steps down.

Notman, who had held the ECD role for two years in Saigon, is planning to return to the UK, the agency said in a statement.

Tom Notman

His departure coincides with the ascension of Ogilvy Vietnam chief operating officer Nguyen Trong Duc, who has been promoted to CEO.

Nguyen, who has been with the agency since 2004, will report to Ogilvy’s chairman for Vietnam, Alan Couldrey.

Couldrey said: “I am delighted that Duc has accepted the position. We have worked together for many years since I held the position myself in 2004. He is a passionate leader, and this new role will make the best use of his talents for client and agency growth.”

Meanwhile, to replace Notman, the agency has hired former Deutsch creative director Patrick Almaguer to act as co-ECD alongside Tien Bac, Ogilvy Vietnam’s existing CD.

They will work with Ajab Samrai, Ogilvy’s chief creative officer for ASEAN, the agency added.


From left: Almaguer, Nguyen and Bac

Couldrey said: “Tom has been a long-term friend to our office in Vietnam, and has very much been a driving force in building our next generation of talent. Tien’s appointment is a testament to that legacy. We thank him and wish him well in his future endeavours.

Samrai said: “I see this as a winning formula. We’re bringing together the very best in local talent with Tien, with a proven internationalist in Patrick. It’s a win-win, and will bring about a new creative force in an important and exciting market.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing