24 Hours with… Jatin Chakraborty of LK Saatchi & Saatchi

In this 24 hours with, Jatin Chakraborty – creative supervisor at Law & Kenneth Saatchi & Saatchi in Mumbai, India – takes on the account managers and stays late into the night to prepare a pitch presentation before heading out for team beers

A day that leads Chakraborty to question whether he should just move to a cabin in the mountains

8:00am: Alarm goes off. Snooze alarm. Need more Sleep.

8:30am: Groggily get myself out of bed. Time to seize the day and all of that. But first I need a minute to prep myself to make it through the mad rush along the way to work.

Quick shower. Check. Book an Uber. Check. Breakfast. No time for that.

9:30am: Just like a drop in the ocean, I’m one insignificant car in a sea of vehicles making their way into the business district. There’s really no thought more humbling than this.

Ponder over life and its peculiarities while staring out of the window. Wait, it’s been an hour in the cab already.

The daily commute in Mumbai

10:00am: Finally made it to office. Time to fight the fires and take on the account managers. And somehow there are always fires you need to fight.

10:15am: Get myself a cup of coffee catch up on unread mails. How did I end up with 53 unread mails? Didn’t I just clear out all my mails last evening? More on that later.

Sit in with my team on the workflow meeting. Plan. Delegate. Execute. Time to put the mantra of life into place.

The calm before the storm in the office

1:30pm: It’s finally time for lunch. Catch up on some personal conversations with the team. Joke around, plan a quick evening drink with work friends, bitch about bosses. The usual really.

3:30pm: Let the meetings begin. Meet the account team, meet the planners, meet the clients, meet the team for brainstorming sessions, meet the barista to grab a quick coffee and meet the account team again. I know.

6:30pm: Watch the account team leave for the day. But there’s that important pitch presentation that need to go out by tomorrow. Could have given me a head’s up earlier in the day and not waited until 5PM to tell me, right?

Apparently not. So unfortunately, work has just begun. No rest for the weary, as they say.

8:30pm: One last quality control check and the file is good to go. And so is my team. Wish them goodnight and get to booking that Uber back home. Wait, people are still up for that quick drink. I love my team.


9:30pm: Call for another round of beers. Reiterate the fact that getting out for ‘one beer’ is a myth. But it makes for great bonding time with the team. So, no complaints there.

11:30pm:  Home sweet home. Stand under the shower and reflect on my life decisions. Did I really sign up for this? When do I complete the book I’m working on? Should I just actually move to a cabin in the mountains?

Ok. Enough thinking. Time for dinner. Watch a quick show and catch up on the news.

12:30am: Time to hit my bed. Brace myself, another work day starts tomorrow. C’est la vie.


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