BBC hires advertising director to handle ‘high value’ accounts in Singapore

BBC Global News has hired Dow Jones advertising director Dawn Lee to oversee its “high value” accounts in Singapore.

The announcement:

Dawn Lee joined the BBC Global News Ltd team on 20th July as Singapore Account Director for BBC Advertising Sales.

Dawn will be managing high value accounts in Singapore, driving new business growth and supporting the management of the sales team. She brings a wealth of knowledge to the role and has considerable experience managing, negotiating and closing complex deals as well as undertaking successful negotiations with senior client and agency personnel. On top of this Dawn has extensive digital & content sales expertise.

Dawn is joining us after a role as the Associate Director of Advertising in Singapore at Dow Jones Company for Singapore, South East Asia, Australia and New Zealand and has been working across print, digital, custom content and conferences.

John Williams, Vice President, Advertising Sales, BBC Global News Ltd said: “We are all really excited to welcome Dawn to the team here in Singapore. She is extremely talented and brings with her a wealth of knowledge and experience within the industry, which we cannot wait to utilize. On top of this she is also a team player and a great fit for the BBC in Singapore & I’m delighted that we have been able to recruit someone with Dawns credentials to the team.”

Dawn Lee Say: “I can’t imagine a more exciting time to be working at the BBC. It’s such an aspirational brand to work for and there’s a distinct focus on innovation and emphasis on customer experience. I am impressed by the caliber of the people and the client support structure they have established in our Asia Hub and look forward to working with a world-class team to conjure up great marketing campaigns for clients. Very delighted to be a part of this new family!”

Source: BBC Global News press release



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