FYI

BBC StoryWorks to create digital and video content for Hainan Airlines

The BBC’s content marketing division, BBC StoryWorks will produce digital and video content for Hainan Airlines.

The announcement:

BBC Global News and Hainan Airlines today signed a major new deal at a special signing ceremony at the BBC’s headquarters in London to celebrate their partnership.

Jim Egan, CEO, BBC Global News and Yufei Wang, Vice President, Branding, Hainan Airlines, spoke about the significance of this strategic commercial partnership which will see BBC StoryWorks, the award-winning content marketing division of BBC Global News, produce digital and video content for Hainan Airlines to mark the launch of its new route and the beauty of its destinations. 

Jim Egan said: “We are delighted to be continuing our partnership with such a prestigious Chinese brand as Hainan Airlines. We look forward to working closely with them, developing and delivering a range of creative content that will bring their brand and services to life for our global audience.”

Yufei Wang said: “Metaphorically speaking, Hainan Airlines has built an air bridge connecting different cities and regions worldwide, while BBC Global News has built a cultural bridge communicating the diversity of the world in the form of unique and genuine reports. Our cooperation will not only promote cultural exchanges and integration between China and the UK, but also help in cultivating a healthy and closer relationship between the two countries. With the support of the content created by BBC StoryWorks, we expect to enhance our influence across the world by making more travellers aware of our services.”

Source: BBC Global News press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing