Brands need to be more creative and ‘uncomfortable’: Arcade founder Nick Marrett launches consultancy

The founder of Publicis-owned Arcade, Nick Marrett, has launched a creative consultancy in Singapore, Bounce, that will tell businesses they need to be “uncomfortable” to stay relevant.

Marrett described the company on LinkedIn as as “accelerator for driving growth through creativity and innovation”.

“It is a consultancy of creative business thinkers and entrepreneurs that work with shareholders and CEOs who believe complex business problems need simple creative solutions,” the LinkedIn company profile states.

It added that brands get too comfortable doing the same thing, making only incremental changes, when they need to be braver.

“In today’s disruptive world, where revolutionary ideas drive the next big growth areas, companies need to be uncomfortable to stay relevant,” it said. “They need to get more creative. We work with stakeholders to stimulate this ‘bounce’ in the growth of company value and performance”

The new venture comes after the March departure of Marrett from Arcade, the agency founded in 2010.

An Arcade spokesman said: “Nick was integral in expanding the agency across the region whilst developing a culture that fosters collaboration and creativity. Having spent the last 15 years building and selling companies, Nick took some time off to himself, before embarking on his next challenge.”

Marrett initially sold a minority equity stake in Arcade to Publicis in 2014 before relinquishing 100% ownership in late 2017.

In May, a restructure at Arcade saw founding partners Matt Cullen and Gary Tranter named chief creative officers spanning both Digitas and Arcade.


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